COPPA Rules Compliance
Websites that are targeted towards children under the age of 13 or that knowingly collect information from children under the age of 13 must comply with the Federal Trade Commission (FTC) COPPA rules (technically, the “COPPA Rule”). I have posted a few prior articles explaining the basics behind COPPA compliance and the 2013 COPPA changes that affected the data collection practices of many website operators .
As a refresher, here are several steps website operators should follow to ensure they are following the basic COPPA rules established in the beginning.
Numerous child privacy groups recently filed an FTC complaint against the Ring Pops candy maker Topps for allegedly violating COPPA. This complaint serves a good reminder to your business to ensure it understands the COPPA laws governing third-party data collection.
According to the complaint, Topps launched a social media campaign for Ring Pops candy gave children the opportunity to submit pictures of themselves used in a music video. Also, candymania.com allegedly gave children the opportunity to upload photos of themselves wearing Ring Pops to Facebook, Twitter and Instagram. These photos apparently contained the children’s screen names.
Topps then used several of the photos of these children, which were clearly under 13, according to the watchdogs. The watchdogs also alleged that Topps disclosed the children’s photos along with contact information in the music video and disclosed their photos and online contact information on the Ring Pop Facebook page. Finally, Topps is also […]
If your business operates a website that intends to or does target children as an audience, it must understand COPPA compliance! Any website that is directed toward children under the age of 13 or knowingly collects any information from children under 13 will need to comply with The Children’s Online Privacy Protection Act (COPPA). The Act requires that all such websites obtain verifiable parental consent before collecting, using, or disclosing personal information from children.
COPPA Compliance Is Required If Your Website:
Contains content directed towards children (or partially directed to children). Even if your business’s website is not directed towards children, if the content contains items that normally would appeal to children, such as cartoons or animations, you should maintain COPPA compliance to be safe;
Contains ads directed towards children;
Collects any type of information from children.
If any of the above circumstances apply, the required COPPA disclosures must appear on […]