Startup Branding Mistakes Undoubtedly, one of the most important aspects of any business is its branding. New entrepreneurs and startups have a laundry list of brand protection concerns to navigate in the beginning. Simply put, a startup can make catastrophic branding mistakes in the beginning that it may not recover from. The following branding mistakes Read More…
Domain Names
2 ICANN Domain Name Policies Affecting Brand Owners
ICANN Domain Name Policy Concerns As an attorney representing businesses with a robust online presence, I have seen both the good and the bad from ICANN. In case you are unfamiliar with ICANN, it is the non-profit organization that governs domain names and the Internet. I generally think the organization does a great job and Read More…
New Top-Level Domains Coming Soon!
If you thought there were already too many top-level (TLD’s) domains available, get ready for an avalanche! If you are not already familiar with domain hierarchy, a top-level domain (“TLD”) is the core suffix of the domain, such as .com, .net, .org, etc. Most TLDs with three or more characters are referred to as “generic” Read More…
The Golden Rule Of Domain Name Use!
The most basic and the “golden” rule of using a domain name (and website) is that you should maintain control as the registrant of your domain at all times! Your domain name is the life blood of your online presence. You or your business should always be listed as the registrant of the domain name on the WHOIS Read More…
Benefits of Private Domain Name Registration
Assuming you have decided to purchase a domain name, registration is fairly straightforward. The ability to register domain names is granted to numerous “registrars”. Registrars are accredited by The Internet Corporation for Assigned Names and Numbers (or “ICANN”), which is a non-profit corporation formed specifically to control domain name management and other similar functions. ICANN Read More…
How To Avoid Domain Name Trademark Infringement!
A prospective domain name owner can eliminate or substantially reduce the risk that a domain name will infringe upon a protected trademark or service mark by performing proper due diligence. Domain name trademark infringement can occur if your domain name infringes upon a protected trademark that is being used in commerce. Since the information in Read More…