The necessity of marketing your business is a hard fact. People need to know your business exists and what you have to offer. Maintaining contact with your customer base and/or prospects is an invaluable part of marketing that most successful Internet-based businesses employ. This is where auto-responder services can play an important role in the growth of your business. Many internet businesses have discovered the power of repeat email communications with customers and prospects and doing so in a volume-based manner.
The problem, of course, is the time it takes to send an individual email to multiple addresses. Autoresponder services allow you a way to avoid this time drain by doing for your business for some nominal fee. Essentially, these services handle and oversee your email marketing campaigning and ensure compliance with the CAN-Spam Act. But, before you consider signing up for a free autoresponder service, there are a few […]
Multiple Senders Liability
An obvious issue involves situations where a single email is actually sent by more than one party. A commercial e-mail can have more than one initiator or sender. Companies often engage third-party affiliate marketers to increase traffic to the company’s website. FTC has brought several claims against both companies whose product or service was advertised in the commercial e-mail as well as the affiliate that sent the message. In these situations, the company is deemed the sender of the commercial e-mail. The affiliate, who typically originates or transmits the e-mail message, is an initiator. If the affiliate also advertises its own services or products, it is also a sender under the Act and the rules concerning multiple senders apply.
The FTC’s clarification allows the designation of a single party as the sender for purposes of CAN-SPAM Act requirements (i.e. the “designated sender”). The single party must meet the definition […]
Many businesses use emails as a means of marketing and promotion. The instantaneous and direct nature of a targeted message to your in-box can be a powerful form of advertising. Not to mention it’s an extremely cost-effective and efficient method of advertising. In response to the explosion in the use of email mass marketing, Congress adopted the CAN-SPAM Act in 2003. The law does not restrict sending unsolicited commercial emails outright. It does, however, provide a set of regulations and rules covering commercial email communications. The Act is enforced by the Federal Trade Commission (FTC). There are also a number of state anti-spam laws that you need to become familiar with. However, the CAN-SPAM Act preempts most of those laws.
What does the Act Cover? (Commercial Emails)
The CAN-SPAM Act covers all commercial messages, which is defined as “any electronic mail message the primary purpose of which is the commercial advertisement or […]