Email & SMS Marketing

The necessity of marketing your business is a hard fact. People need to know your business exists and what you have to offer. Maintaining contact with your customer base and/or prospects is an invaluable part of marketing that most successful Internet-based businesses employ. This is where auto-responder services can play an important role in the Read More…

Multiple Senders Liability  An obvious issue involves situations where a single email is actually sent by more than one party. A commercial e-mail can have more than one initiator or sender. Companies often engage third-party affiliate marketers to increase traffic to the company’s website. FTC has brought several claims against both companies whose product or service Read More…

Many businesses use emails as a means of marketing and promotion. The instantaneous and direct nature of a targeted message to your in-box can be a powerful form of advertising. Not to mention it’s an extremely cost-effective and efficient method of advertising. In response to the explosion in the use of email mass marketing, Congress Read More…

Text Message Advertising Laws Do you advertise using text messages? If your marketing campaign involves text messages you should be aware of the recent rule changes adopted by the FCC to its Telemarketing Rules. In February 2011, the Federal Communications Commission (FCC) announced a significant telemarketing rule change affecting text message advertising. The new FCC Read More…