FTC Disclosure of “Average Results” Perhaps the single biggest headache for many Internet marketers and advertisers has been figuring out how to comply with the FTC disclosure requirements regarding average results in their customer testimonials. Most Internet businesses use some type of customer review or feedback to promote their products, including direct customer testimonials. The Read More…
ftc compliance
FTC Guidelines On Endorsements & Testimonials!
Any business or individual engaged in advertising must have a basic understanding of the FTC guidelines surrounding customer testimonials and product endorsements. New businesses tend to throw up any endorsement they can get without understanding the legal consequences of doing so blindly. The bottom line is that you or your business can be liable under Read More…