AdWords Trademark Infringement Lead generation companies use both registered and unregistered trademarks of their client’s competitors in Adwords sponsored ad campaigns online. It is happening in many industries and is wide-spread. Seemingly, these lead generation companies, on behalf of third party competitors, are essentially using the brand names and related search terms of their client’s Read More…
Keyword & SEO liability
Online Reseller Keyword Advertising Liability 101!
Online reseller advertising trademark liability arises when advertisers or resellers either resell or facilitate the resale of a trademark owner’s branded products or when advertisers compare their products to their competitor’s products by referencing a protected trademark in their online ads. But, under the first sale doctrine, a trademark’s owners’ rights do not extend past the Read More…
Can Using Keywords Expose Your Business To Liability?
Keywords are words (or phrases) commonly used by individuals in search engine queries in order to search for information about a particular topic, or to locate providers of a particular good or service. Since customers look for a certain product or service by using a search engine, keyword advertising has become a growing marketing method Read More…